Our Mission
encourage sustainable and eco-friendly travel options for sports fans
Going to the Game
is a pioneering app designed to transform how sports fans travel to matches by encouraging sustainable and eco-friendly options such as carpooling, public transport, and incentivised green travel.
The app engages fans, helps reduce carbon emissions, and aligns sports clubs with sustainability goals.
Key features
- Travel Planning: Connects fans traveling from the same area.
- Sustainability Impact: Tracks and reports CO₂ emissions saved.
- Fan Incentives: Rewards fans for choosing greener travel options with discounts on merchandise, food, and tickets.
- Club Insights: Provides clubs with data on fan travel habits to enhance sustainability efforts.
Adoption potential
- Targets over 1.7 million match-going fans across all football leagues in the UK every matchday.
- Strong scalability to other sports and regions.