Our Mission

 encourage sustainable and eco-friendly travel options for sports fans

Going to the Game

is a pioneering app designed to transform how sports fans travel to matches by encouraging sustainable and eco-friendly options such as carpooling, public transport, and incentivised green travel.


The app engages fans, helps reduce carbon emissions, and aligns sports clubs with sustainability goals.

Key features

  • Travel Planning: Connects fans traveling from the same area.
  • Sustainability Impact: Tracks and reports CO₂ emissions saved.
  • Fan Incentives: Rewards fans for choosing greener travel options with discounts on merchandise, food, and tickets.
  • Club Insights: Provides clubs with data on fan travel habits to enhance sustainability efforts.

Adoption potential

  • Targets over 1.7 million match-going fans across all football leagues in the UK every matchday.
  • Strong scalability to other sports and regions.
Share by: